In today’s competitive business environment, the approach used by organisations to connect with people plays a very critical role in their competitiveness. Today, traditional marketing is no longer a sufficient option for businesses to interact with potential customers and now heavily depends on online media to engage and generate leads. This is the main reason a career in digital marketing is one of the most explored options among students and young professionals in India.

Digital marketing plays a very integral part for any business organisation to communicate with their target audience. This includes the use of social media platforms such as Facebook, Instagram and YouTube, along with online blogs. Almost every organisation is using these platforms to convey information regarding their products and services to the audience at a much lower cost than traditional media such as television and radio. This is why there is a high demand for digital marketing professionals in India, who can help businesses, including start-ups, to penetrate the market by understanding consumer behaviour and market trends.

If you have just graduated and are looking to pursue a career in digital marketing for freshers, then this article will help you acquire sufficient information to clear your doubts regarding the scope of digital marketing in India.

Why Digital Marketing is No Longer Optional for Businesses?

Digital marketing is now an integral and irreplaceable aspect of marketing for any business that wants to achieve growth in the market. Whether it is a startup or an established brand, achieving high online visibility with content-led engagement is highly necessary to compete. With rapidly expanding internet usage in India due to affordable smartphones and data plans, which is accelerating the digital payment ecosystem, it has also led to increased dependency and efficiency of digital marketing. Other drivers which make a career in digital marketing for freshers a highly apt choice for young professionals include:

• Shift in Consumer Behaviour: In the current world, a large number of people conduct research and shop online, which are forcing brands to have an exceptional and visible presence online.
• E-Commerce Boom: The E-Commerce market in India is booming at a rapid pace of 15% CAGR, with a current valuation of $125 billion as of 2024, and is expected to reach $345 billion by 2030. This indicates that companies will invest more heavily in online marketing in order to drive digital sales, which also provides aspiring professionals with an enormous opportunity to grow.
• Measurable ROI: Unlike traditional marketing, digital marketing allows businesses to easily track the performance of their campaigns through clicks and conversions in real time. This enables them to make data-driven decisions and optimise their budgets efficiently, leading to better return on investment.
• Better Adaptability: One of the best things about digital marketing is that it offers quick adjustment capabilities to companies for their marketing strategies as per the changes in the market and data performance. This allows them to improve their competitiveness without breaking the budget in case of uncertainty.

What is the Career Scope of Digital Marketing?

If you are wondering ‘what is the career scope of digital marketing’ before you decide to pursue the course, then understand that various career aspects are motivating students to enter the field. A career in digital marketing for freshers is not bound by a specific degree, such as medicine or engineering, and individuals can start as a digital marketing executive, social media coordinator, SEO analyst, content marketing associate or performance marketing trainee easily. However, it does require initial commitment towards learning and gaining hands-on experience in performing keyword analysis, designing digital marketing campaigns, monitoring performance, and scheduling content.

There are various career paths and specialisations which you can target after learning digital marketing, such as:

• SEO Specialist: This role focuses on improving the visibility of the website on leading search engines such as Google.
• Social Media Manager: The profile focuses on improving and managing brand presence on social media platforms such as Facebook, LinkedIn, YouTube and Instagram by continuously interacting with the target audience.
• Email Marketing Specialist: The job profile emphasises designing and executing email marketing campaigns for lead generation.
• PPC Specialist: This focuses on managing paid advertisement campaigns, such as Meta ads and Google ads, for measurable results.
• Content Writer: The role involves creation of online content such as blogs, articles and video scripts targeting keywords to communicate brand offerings with the audience.

As an entry-level digital marketer, such as an intern or assistant, you can expect a salary of INR 3-5 LPA, which can increase by INR 6-10 LPA with a few years of experience in roles such as specialist and manager. With a senior-level position, you can easily acquire an average salary of INR 15 LPA. There are exceptional freelance and remote working opportunities as well for digital marketing experts, which can offer higher flexibility. Startups, digital marketing agencies and corporate firms are constantly seeking experienced and skilled digital marketers to run their campaigns and serve multiple clients across sectors. All of this indicates that there is a high career scope of digital marketing in India and the rigorous shift towards data-driven focus and digital transformation by businesses only accelerates it tenfold. Therefore, if you are planning to pursue a career in digital marketing, then consider getting a certification in digital marketing from SLA Consultants India, one of the leading and world-class digital marketing institutions in Delhi NCR known for its structured and formalized learning with guaranteed placement assistance.